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急急急！求一篇關(guān)于Advertisement的大學(xué)英語作文，150字左右 廣告作用 廣告形式多樣 廣告夸張性

The Power of Advertisements

Every day, it is easy to see advertisements all around us. Look around. How many different advertisements can you see?

Often products show the name of the company that made them. This is a popular form of adver-

rising. The special picture or symbol, i.e. logo, appears on many different products. When you see a logo, it is hard to forget that product or company.

Many people buy a product because it is made by a certain company. In fact, some people only buy a product of a famous company. They think it proves that they are fashionable and have good taste.

It is common to find advertisements on TV or radio. Most advertisements are very short for people to remember. Nike,for example, has a simple slogan used all around the world:"Just do it". Advertisements often use funny situations as well. It is easy to remember an entertaining ad.

All advertisements are designed to make people buy a product. An advertisement for a soft drink, for example,might show a group of trendy young people who are having fun. The young people are all drinking the soft drink. Adverrisers are saying to you, "Why don't you buy it and be like these people? You can be young, modern and trendy, too."

You might think that advertisements do not affect you, but the next time you buy a soft drink, ask yourself: Why am I buying this particular product?

廣告的力量

每天我們很容易在自己的身邊發(fā)現(xiàn)各種各樣的廣告。向四周看一下，你能找到多少不同的廣告?

通常產(chǎn)品都會顯示其生產(chǎn)廠家的名稱。這是一種很普遍的廣告形式。各種各樣的商品上出現(xiàn)的特殊圖案或符號，叫做標(biāo)識。當(dāng)你見過一個(gè)標(biāo)識，就很難忘記該種商品或其生產(chǎn)廠家。

很多人買東西是因?yàn)樗鲎阅骋惶囟◤S家。 事實(shí)上，有些人只買某個(gè)大牌廠家出品的東西，因?yàn)樗麄冇X得這證明他們很時(shí)尚，有品位。

廣告通常出現(xiàn)在電視或收音機(jī)里。大多數(shù)廣告都很短小便于人們記憶。例如，耐克就有一個(gè)簡單卻世界聞名的標(biāo)語：“Just do it”(只管去做)。廣告中常常利用一些有趣的情景。通常娛樂廣告就很容易記憶。

所有的廣告設(shè)計(jì)都是為了使人們購買商品。例如某種軟飲料的廣告，可能就會出現(xiàn)一群玩得正開心的前衛(wèi)青年，這些年輕人正暢飲該種飲料。廣告詞會對你說：“為什么不買來嘗一嘗，像這些人一樣呢?你也會變得年輕、時(shí)尚又前衛(wèi)?！?/p>

你可能會覺得自己并沒有受到廣告的影響，但是，下次買飲料的時(shí)候，問一問自己：為什么我會買這種牌子的產(chǎn)品呢?

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Advertisement

With the development of material prosperity, advertisements have become more and more important in our daily life.

Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TV stations, etc..

But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments.

Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.

廣告

隨著物質(zhì)生活的日益繁榮，廣告在我們的日常生活中變得越來越重要。

廣告給我們帶來關(guān)于產(chǎn)品的最新信息，假如沒有廣告，消費(fèi)者對當(dāng)?shù)厣痰晁u的貨物會一無所知。廣告可以幫助擴(kuò)大市場，結(jié)果貨物賣得越多，價(jià)格也就越便宜。廣告還可以為報(bào)紙，雜志，無線電臺以及電視臺提供資金。

不過也有一些反對廣告的意見。有些人認(rèn)為廣告不但不能提供多少信息，而只是一門心思勸你買東西。他們制造出一種人們對商品需求的氛圍，而實(shí)際上并沒有多少人真正需要這些商品。而且廣告給商品增加了成本費(fèi)。再說它們看起來也不美，并且破壞視覺環(huán)境。

事實(shí)上，任何事情都有兩個(gè)方面，廣告也不例外。不過，在今天的世界里，廣告不僅必不可少，而且還很有益處。

關(guān)于產(chǎn)品介紹的英語作文，300字

Nowadaya many people believe in luck. They believe it in love, in tests, promotions, etc. I think of luck in many respects. It does not come alone. Luck and opportunity go hand in hand with hard work and knowledge.

I wan once assigned to work deep in the mountain. Being from a poor family, friendless and having no influential relative to rely on, I cursed my luck and let myself drift aimlessly and idled my time away until one day I realizcd that I could better myself by working bard at my lessons and excel in academic studies. Unsatisfied with my surroundings, I could not sleep at night. Listening to the sound of water rushing down the mountain, I felt I must keep going on just like the water. So I used to get up and read early in the morning when it was still dark and quiet. While others were sleeping soundly, I was already up in my study, reading.

Hard work is rewarding. entrance cxamlnatlon came, I took it without hesitation. As a result, I distinguished myself in the test. New I am at college, majoring in my favorite subject, Enghsh.

I think luck is nowhere to be found but

關(guān)于產(chǎn)品介紹和推銷的英語作文萬能語句

Please look at the brilliantly attracting mobile phone in front of you.This is the latest product of the NOKIA.I'm sure that you are absolutely amused by its perfect appearance,such as the silver-white metal shell,properly colored keyboard,the crystal screen,etc.

Of course,it's not persuasive to just judge it from the outside.There's no need to mention the ordinary functions as a mobile,so let me show you the unique and significant functions belonging to it.First,it has the google authorized GPS software

銷售物品的英語作文100字

Please look at the brilliantly attracting mobile phone in front of you.This is the latest product of the NOKIA.I'm sure that you are absolutely amused by its perfect appearance,such as the silver-white metal shell,properly colored keyboard,the crystal screen,etc.

Of course,it's not persuasive to just judge it from the outside.There's no need to mention the ordinary functions as a mobile,so let me show you the unique and significant functions belonging to it.First,it has the google authorized GPS software,which can bring you a quite clear way when you step out in the open air.Second,the mobile phone can connect to the newly developed 3G net.This can provide you with a series of services such as watching videos,listening to music,delivering pictures and so on.At last,the most essential,it's not expensive in comparison with its fellow products.

So if you are considering to buy a new mobile phone and wondering which one to choose,I think this kind is an excellent choice.

請看前面的手機(jī)，這是諾基亞的最新產(chǎn)品。我相信你絕對會被它完美的外觀所吸引，比如銀色的金屬外殼，適當(dāng)?shù)牟噬I盤，水晶屏幕等等。

當(dāng)然，從外部判斷它是沒有說服力的。沒有必要提及普通功能作為移動設(shè)備，所以讓我給你展示它獨(dú)有的和重要的功能。首先，它有谷歌授權(quán)的GPS軟件，它可以給你帶來一個(gè)非常清晰的方法。第二，手機(jī)可以連接到新開發(fā)的3G網(wǎng)絡(luò)，這可以為您提供一系列的服務(wù)，如觀看視頻、聽音樂、傳遞圖片等。最后，最重要的是，與同類產(chǎn)品相比，它并不昂貴。

所以，如果你正在考慮買一部新手機(jī)，不知道該選哪一款，我想這是一種很好的選擇。

求一篇1000字左右的英語作文 內(nèi)容是，自己創(chuàng)建一個(gè)品牌，并把它推向國際市場的有關(guān)內(nèi)容

Currently the brand competitiveness is strong, how should we establish unified brand planning and development thoughts？

1. Create brand first do products

Good product is brand survival of the company. For small and medium-sized companies, the brand construction foothold is first product, no good product, no brand category. High-quality products is to establish customer loyalty is the most critical factor. Consumer spending is products and non-enterprise name. Even the global top 500 enterprises, but also by the excellent products and service kn goods.

To make products, in addition to guarantee the quality of the products, but also needs to be in the marketing of various links throughout the product promotion. Including the product name, concept, packaging, services and market of exhibition, marketing mode of unity. Product image of ascension is the foundation of ascension of enterprise image, apart from product to undertake corporate image of the mold, etc and no laying a foundation for the building is built, it is to cannot take the enterprise market building built.

Look at the domestic successful brand - lenovo, haier, China mobile, etc, which is not to do first talk about brand products. Only by consumer product approval, can let consumer spending. Before entering the brand phase, consumers consider so is not only the quality of products, include brand personality, brand value, such as brand temperament, consumers will put perceptual element own personality and be fond of and brand to link, if brand language or behavior and consumer achieved resonance, can from numerous similar products ZhongTiao emerge.

2. Find the good brand positioning

Brand orientation, is the enterprise establish brand the premise and foundation. Without the proper positioning can only make the brand molding simulation ambiguity, or even self-contradictory, more walk more partial. So, for the small and medium-sized enterprises, it must create brands in for their brand clearly positioning. At the mention of brand name, can let consumer associations to the brand image. Brand positioning must and the product's personality concepts combined, so that it can let consumer is distinguished from other brands.

When we see some brand and product, immediately to the brand to produce all sorts of lenovo, including its business scope, the enterprise slogan, product type, color product and so on, which is very important is this brand personality. This step if imprecise, will throw off the tables are a thousand miles. Such as mentioned Coca-Cola will associate to red and enthusiasm is bold and unrestrained, mentioned marlboro will associate a cowboy and free big-hearted. Red canned beverage WangLaoJi in obscurity is running after seven years, because to re-run brand positioning, pinpoint the "prevent heat to appeal to the point and fore, rapid racked red.

3. Create a core competitiveness

Enterprise core competitive ability is the most powerful enterprise's growth, the main driving force, is support enterprise long-term competitiveness of the basic ability, also make the enterprise with unique features and for the enterprise competitive advantage of strategic ability and push fast development of enterprises. Looking at the world top 500 enterprises, almost without not technical ability, innovation ability and strategy decision-making ability, enterprise culture, brand image, customer service and so on with unique expertise, such as IBM's service capability, 3M corporation product innovation ability, Toyota, the refinement capacity of McDonald's standardization ability, Mercedes, mechanical design ability, haier's market innovation ability, Microsoft product development capabilities.

No core competitiveness, the brand has lack of soul, very easy for similar rivals transcendence. Only in the core competitiveness of the support, the brand can attain longevity.

4. Shape brand image

Among the small businesses have more outstanding brand image, product of the enterprise more and more popular, but following is similar product homogeneity competition. Similar products increasingly populated market, competition also adopted the same market promotion strategy, brand sales big as formerly, even if not through price war or a crescendo shopping, the market share will rapidly reduces, the crisis together can appear even "shock" status. So, to create a attract potential customer's brand image is the key to winning, the enterprise must develop long-term brand strategy, build the enterprise strong brand image.

Each of consumer psychology and ability is different, their opinions to the brand is difference. Enterprise must be deciding in consumer memory left brand unique impression, such as enthusiastic, youth, fashionable, quality and riches and honour, etc, thus let the consumer in mind produce this brand evaluation. Mercedes is noble luxurious, BMW is honourable symbol of personality of expression, in the United States, with up to seventy percent of teenagers dream is to possess a pair of Nike shoes, they are to wear Nike shoes and honored, Nike "unnatural" advertising for its shape "sporting vanguard" image, is deeply rooted in adolescents' heart, make Nike become their favorite.

Place, brand image should be according to the market demand and consumer psychology, the breakthrough thinking, from a new Angle, certain specific situations exhumate the new value, with good product quality image impress consumers

It is key to bring brand into the market.

1 market research and analysis

Any one item, if can't meet the needs of the consumers, and if no different from other opponents characteristics, if not own strength to support, if not call loud selling point, appeal point and benefits, hard to find in the market gun fired! Therefore, a product needs has above characteristic, must carry out early market investigation and analysis. Only investigation, only then can accurately grasp the demand of the consumers avoid rivals barriers and establish their own competitive advantage to the strong selling points, interests point to satisfy consumers'. That is: only in market research, on the basis of that we may in an appropriate manner suitable products for the right price sell to the right people.

2 for new product promotion strategy

A) new product develop

In intelligent household new products listed in operating found, domestic enterprises is emphasized the speed of introducing new products, and has been belicving in speed zhisheng theory. But in fact, the speed with new product must be quality, performance stability is closely related to such factors as, emphasizing speed for blindly enterprise promoting new products successfully listed is not always favorable. Instead, we think, new product before listing according to consumer form necessary consumers to cultivate accumulation fast promoting new products growth, reduce the new product promotion failure has more realistic significance. Consumer cultivation is a very delicate planning, delicate in consumers' potential energy degrees of master. Most of the consumer market is the enterprise masterminded the result, also may be due to significant social events naturally formed, the enterprise needs to develop a pair of keen eyes. If consumers foster temperature less than may boil rawish meal, temperature over a certain limits and may become paste rice, so the quality requirements for the operator is higher.

B) target market decision

Target market (targeting) decision-making, requests the enterprise according to certain conditions and method for each segment market assessed, and determine their into the limits and emphasis, also is to find enterprise future "climatically almost". On the market segmentation, the company of each segment market, we evaluated to determine the scope and key, enter namely find enterprise future "climatically almost". For intelligent household product, customer mainly divided into the business clients and the home user to two categories, market potential estimation, business customers and home users than about 8:2. Based on the potential market and business customers buying decisions cycle (6 ~ 18 months) a long wait for a reason, intelligent household enterprise selling point shall first on business users, and then put on home users. In selecting target markets, the general new products to enter the market in the first year, marketing resources are limited, the enterprise can choose only the most opportunity to city and nearby city to enter the market.

C) market orientation strategy

Market positioning is the enterprise for themselves and their products in the market to establish certain characteristics, shaping predetermined image.

目前品牌的競爭力強(qiáng),我們應(yīng)該怎樣建立統(tǒng)一的品牌規(guī)劃和發(fā)展思路嗎?

1 創(chuàng)品牌首先做的產(chǎn)品

良好的產(chǎn)品品牌生存的公司。中小型公司、品牌建設(shè)立足第一產(chǎn)品,沒有好的產(chǎn)品,沒有品牌的范疇。高品質(zhì)的產(chǎn)品是建立顧客忠誠度是最關(guān)鍵的因素。消費(fèi)性開支是產(chǎn)品和非企業(yè)的名字。甚至是世界500強(qiáng)企業(yè),也是以其優(yōu)良的產(chǎn)品及服務(wù)名揚(yáng)天下。

使產(chǎn)品,除保證產(chǎn)品的質(zhì)量,但也需要在營銷中各個(gè)環(huán)節(jié)在產(chǎn)品推廣。包括產(chǎn)品的名稱、概念、包裝、服務(wù)和市場營銷方式展覽,團(tuán)結(jié)。產(chǎn)品形象的提升是提升的基石企業(yè)形象、除了產(chǎn)品進(jìn)行企業(yè)形象的塑造,奠定了基礎(chǔ)等,并沒有為建筑建成,它是無法以企業(yè)銷售大廈建造。

看國內(nèi)成功的品牌——聯(lián)想、海爾、中國移動等,并不是做的第一件事談品牌產(chǎn)品。只有消費(fèi)者產(chǎn)品批準(zhǔn),可以讓消費(fèi)者消費(fèi)。在進(jìn)入品牌階段,消費(fèi)者認(rèn)為所以不僅是產(chǎn)品的質(zhì)量,包括品牌個(gè)性,品牌價(jià)值的品牌氣質(zhì),消費(fèi)者將會把感性元素的個(gè)性和喜好和品牌聯(lián)絡(luò),如果品牌語言或行為和消費(fèi)者達(dá)到共振,可以從眾多的同類產(chǎn)品ZhongTiao出現(xiàn)。

2 找到良好的品牌定位

品牌定位,是企業(yè)建立起品牌的前提和基礎(chǔ)。沒有適當(dāng)?shù)亩ㄎ?只能使品牌塑造仿真歧義、甚至自相矛盾,越走越片面的。因此,對于中小企業(yè)品牌,必須建立明確定位為他們的品牌。一提到的品牌,可以讓消費(fèi)者協(xié)會品牌形象。品牌定位必須和產(chǎn)品的個(gè)性理念相結(jié)合,以便它能讓消費(fèi)者有別于其他品牌。

當(dāng)我們看到一些品牌和產(chǎn)品立即向品牌產(chǎn)生各種聯(lián)想,包括它的經(jīng)營范圍、企業(yè)宗旨,產(chǎn)品類型、顏色等產(chǎn)品,這是非常重要的是該品牌的個(gè)性。這一步,如果不確切的,會散發(fā)出的桌是一個(gè)千萬里。如提到,可口可樂將聯(lián)想到紅色和熱情奔放,提到人萬寶路牛仔和自由的灑脫。紅色的罐裝飲料WangLaoJi隱居在追趕七年,因?yàn)橹匦逻M(jìn)行品牌定位,找出“防熱呼吁點(diǎn)和脫穎而出,快速折磨紅色。

3 創(chuàng)建一個(gè)核心競爭力

企業(yè)核心競爭力是最強(qiáng)大的企業(yè)成長、主要推動力,是支撐企業(yè)長期競爭力的基本能力,也使企業(yè)的特點(diǎn)和企業(yè)競爭優(yōu)勢的戰(zhàn)略能力,推動企業(yè)快速發(fā)展?？词澜?00強(qiáng)企業(yè)之一,幾乎沒有不技術(shù)能力、創(chuàng)新能力、戰(zhàn)略決策能力、企業(yè)文化、品牌形象、客戶服務(wù)等的獨(dú)特的專門知識,如IBM的服務(wù)能力,3M公司的產(chǎn)品創(chuàng)新能力、豐田、提煉能力標(biāo)準(zhǔn)化麥當(dāng)勞的能力,曼莉瓊絲,機(jī)械設(shè)計(jì)能力,海爾的市場創(chuàng)新能力,微軟的產(chǎn)品開發(fā)能力。

沒有核心競爭力,品牌缺乏的靈魂,很容易地相似的競爭對手的超越。只有在核心競爭力的支持,品牌可以獲得長壽。

4。塑造品牌形象

在小型企業(yè)有更多的優(yōu)秀品牌形象、產(chǎn)品的企業(yè)越來越大眾化,但隨之而來的就是類似的產(chǎn)品同質(zhì)化競爭。類似產(chǎn)品日益充斥市場,競爭也采取了同樣的市場推廣策略、品牌銷售大不如從前了,就算沒有通過市場戰(zhàn)爭或增加購物、市場份額就會迅速降低,這場危機(jī)在一起可以甚至出現(xiàn)“震驚”狀態(tài)。因此,創(chuàng)造一個(gè)吸引潛在顧客的品牌形象是致勝的關(guān)鍵,企業(yè)必須制定長遠(yuǎn)的品牌戰(zhàn)略,塑造企業(yè)強(qiáng)大的品牌形象。

每個(gè)消費(fèi)心理與能力是不一樣的,他們的意見對品牌也會不同。企業(yè)必須決定和消費(fèi)者心目中品牌獨(dú)特的印象,這樣了熱情、年輕、時(shí)尚、質(zhì)量、富貴等,從而讓消費(fèi)者在心里產(chǎn)生這種品牌價(jià)值評估。奔馳是高貴的豪華,寶馬是尊貴人格象征符號表達(dá),在美國,有70%的青少年的夢想是擁有一雙耐克鞋,他們要穿耐克鞋和榮耀,耐克“不自然”的“體育形狀廣告的先鋒戰(zhàn)士”形象,都是深深扎根于青少年的心,使耐克成為他們最喜歡的。

地方,品牌形象,應(yīng)按市場需求和消費(fèi)心理,突破思考,從一個(gè)新的角度,某些具體情況發(fā)掘產(chǎn)品的新值,以優(yōu)良的產(chǎn)品質(zhì)量形象打動消費(fèi)者

如何將品牌推向市場是關(guān)鍵。

1 市場研究和分析

任何一項(xiàng)產(chǎn)品,如果不能滿足消費(fèi)者的需求,如果沒有不同于其他對手特點(diǎn),如果不是自己的力量支持,假如不叫大賣點(diǎn)、情趣點(diǎn)和利益,在市場上很難找到一炮打響!因此,產(chǎn)品需要具有以上特點(diǎn),必須實(shí)施前期的市場調(diào)查和分析。只有調(diào)查,只有這樣才能準(zhǔn)確地把握消費(fèi)者的需求避免競爭對手障礙,建立自己的競爭優(yōu)勢,以強(qiáng)烈的賣點(diǎn),利益點(diǎn)來滿足消費(fèi)者。那就是:只有在市場調(diào)查,在此基礎(chǔ)上我們可以以適當(dāng)方式合適的產(chǎn)品,為正確的價(jià)格賣給了正確的一批人。

為新產(chǎn)品推廣的策略

A)新產(chǎn)品開發(fā)

在智能家居新產(chǎn)品上市操作發(fā)現(xiàn),國內(nèi)企業(yè)強(qiáng)調(diào)推出新產(chǎn)品時(shí)的速度,并一直信奉速度智勝理論。但事實(shí)上,速度必須以新產(chǎn)品質(zhì)量、性能穩(wěn)定等因素密切相關(guān),強(qiáng)調(diào)盲目速度成功上市企業(yè)推銷新產(chǎn)品并不總是有利。相反,我們認(rèn)為,新產(chǎn)品上市前根據(jù)消費(fèi)者形式培養(yǎng)積累必要的消費(fèi)者推銷新產(chǎn)品快速增長,減少失敗新產(chǎn)品推廣具有更為現(xiàn)實(shí)的意義。消費(fèi)者培育無疑是一項(xiàng)非常微妙的規(guī)劃、精致的消費(fèi)者自身的潛能理學(xué)碩士學(xué)位。大部分的消費(fèi)市場是企業(yè)策劃的效果,也可能是由于自然形成的,具有明顯的社會活動,企業(yè)需要發(fā)展一雙敏銳的眼睛。如果消費(fèi)者培養(yǎng)溫度低于可以煮夾生飯,溫度超過一定范圍和可能成為粘貼水稻,所以質(zhì)量要求經(jīng)營者較高。

B)的目標(biāo)市場決定

目標(biāo)市場(對準(zhǔn))決策,要求企業(yè)按一定的條件和方法為每個(gè)細(xì)分市場進(jìn)行評估,并確定其進(jìn)入范圍和重點(diǎn),也是對發(fā)現(xiàn)企業(yè)未來“用武之地”。在市場細(xì)分,公司的每一個(gè)細(xì)分市場,我們評價(jià),以確定的范圍和關(guān)鍵,也就是進(jìn)入發(fā)現(xiàn)企業(yè)未來“用武之地”。為智能家居產(chǎn)品、客戶主要可分為業(yè)務(wù)客戶和家庭用戶兩大類,市場潛力的估計(jì),商業(yè)客戶及家庭用戶超過八2?；跐撛谑袌龊蜕虡I(yè)客戶購買決定循環(huán)(6 ~ 18個(gè)月很長一段等原因,智能家居企業(yè)賣點(diǎn)應(yīng)先業(yè)務(wù)用戶,然后穿上家庭用戶。在選擇目標(biāo)市場、廣大新產(chǎn)品進(jìn)入市場的第一年,營銷資源是有限的,企業(yè)只能選擇最有機(jī)會城市和城市附近進(jìn)入該市場。

C)市場定位策略

市場定位是企業(yè)為他們和他們的產(chǎn)品在市場上樹立一定的特點(diǎn),塑造預(yù)定的形象

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